Abort73 pens are a GREAT way to introduce people to Abort73.com. Think about it. Every time a pro-life group or individual does a literature distribution, probably 90% of the cards they hand out wind up almost immediately in the trash, and most people won't even take the literature in the first place. That's not a very good return on investment. But just about everybody can use a pen, right? A much higher percentage will take them in the first place, and a much higher percentage will keep them, use them, or pass them on. A pen can have a long and varied life, and that very much works in our favor. How long could someone use an Abort73 pen before they're finally curious enough to actually visit Abort73.com? Keep some on hand to give away when the opportunity arises, or buy a whole box and take a more deliberate approach.
